Procter & Gamble Coupons: How to Use P&G brandSAVER Digital Coupons
Procter & Gamble coupons for Tide, Crest, Gillette and more now live on P&G brandSAVER, a free site that sends digital coupons to your phone instead of your printer.

“Class, I used to keep my P&G coupons in a shoebox. Now they live in my phone, and the shoebox holds my retirement plan. Kidding. Mostly. Let’s learn the new system.”
What is P&G brandSAVER?
P&G brandSAVER is the official home for Procter & Gamble coupons. If you used to visit the old P&G Good Everyday site, that address now sends you to brandSAVER instead. Think of it as the same family of brands with a new front door.
The big change is how the coupons work. The coupons on the brandSAVER coupon page are digital. Instead of printing them, you load them to a free phone app called Coupon24 and scan them at checkout. No printer, no scissors, no ink cartridge that costs more than the coupon.
Brands on the coupon page have included laundry favorites like Tide, Gain, Downy, Bounce, and Dreft; oral care like Crest, Oral-B, and Fixodent; personal care like Gillette, Old Spice, Secret, Ivory, and Safeguard; and cold and sleep products like Vicks and ZzzQuil. The exact list changes, so check the page for what is available right now.
Why I assign it to my students
- These are the things we buy every week. Detergent, toothpaste, razors, and deodorant are not luxuries.
- It comes straight from the manufacturer. You are not trusting a random coupon site.
- It costs nothing. The brandSAVER account and the Coupon24 app are free.
- No printing required. Coupons ride along on your phone.
How to use Procter & Gamble coupons on brandSAVER, step by step
- Visit the coupon page. Use the button on this handout to open P&G brandSAVER coupons.
- Create a free account. brandSAVER asks you to verify a phone number. Each account is tied to one verified phone number, which connects to the Coupon24 app.
- Download the Coupon24 app. It is free in your phone’s app store. Sign in with the same phone number you verified.
- Choose your coupons. Pick only the products already on your list. Each offer shows its expiration date and any exclusions.
- Check which stores accept them. The coupon page lists participating retailers. This list is shorter than you might expect, so look before you shop.
- Scan at checkout. Open the app at the register and let the cashier scan your coupons.
Professor Ima’s quick tips
- Confirm your store is on the participating list before you make a special trip.
- Read the exclusions. Travel sizes and trial sizes are often left out.
- Pair a coupon with a store sale on the same item for a bigger win.
- Keep your phone charged before you shop. A dead phone means dead coupons.
- Check your store’s own app too. It may have separate digital deals on P&G brands.
Is brandSAVER easy for seniors and fixed incomes?
It takes a little setup, but once it is done, it is simple. If phones make you nervous, ask a grandchild, neighbor, or friend to sit with you for ten minutes while you create the account and install the app. After that, you just open the app at the register.
For a household on a tight budget, the best use is planned buying. If you know you go through a jug of detergent every month, check brandSAVER before your next shopping day and load any matching coupon. Small, steady savings on necessities are the bread and butter of frugal living. Well, the bread, butter, and toothpaste.
Things to watch for
- Coupons are digital and tied to your phone number, so you cannot share them by handing over a paper copy.
- Only participating retailers accept these coupons. Check the list on the site.
- Every offer has an expiration date and product exclusions.
- Read the privacy notice. brandSAVER’s pages describe collecting health-related data and say personal data may be sold, so decide what you are comfortable sharing.
- Your phone and browser need to be reasonably up to date for the site and app to work smoothly.
Frequently asked questions
Where did P&G Good Everyday go?
The old P&G Good Everyday address now redirects to P&G brandSAVER, which is where Procter & Gamble coupons are offered today.
Are P&G brandSAVER coupons printable?
The coupons on the brandSAVER coupon page are digital. You load them to the Coupon24 app and scan them at checkout instead of printing.
Is P&G brandSAVER free?
Yes. The account and the Coupon24 app are free to use.
Which stores take Procter & Gamble digital coupons?
The coupon page lists participating retailers, and the list can change. Check it before you shop.
Professor Ima B. Cheap
Coupons, participating stores, and site features change often. Cheap101 is not affiliated with Procter & Gamble. Always check each offer’s terms before you shop. More handouts: Cheap101 Class Handouts · Coupons and deals guide