Shopbop was first launched in 2000 as a denim-focused e-commerce platform and since then has grown into one of the world's leading fashion authorities .In 2006, BOP LLC was acquired by Amazon.com, Inc., the world's largest internet retailer, enabling Shopbop to expand its services to enhance the customer experience. Shopbop's availability of real & authentic products and their vast selection of quality products makes them a popular choice among their fashion savvy customers.