When you shop and pay through Ibotta, you get real cash back for everyday purchases. Through its partnerships with more than 1,500 brands and retailers, Ibotta offers consumers thousands of ways to earn cash on their purchases. When you buy groceries, clothing, electronics, or wine and beer, Ibotta will pay you cash. Ibotta has paid out over $1 billion in cash rewards to more than 35 million users since its foundation in 2012.